Topic: Online marketing
Aside from all the other heartening historic aspects of his big electoral win in America this week, much has been said and written about how the Barak Obama team made great innovative use of online communications tools, including Facebook and Myspace, to drive both record fundraising efforts and grass roots campaigning.
Diane Mermigas gave a great round-up of what occurred and some of its implications in her Election Day blog at Media Post. I recall CP+B’s Chuck Porter predicting last year that we’ll see another wave of innovations in ’09 and ’10, as what got perfected in this election cycle marketing, especially in below the line direct and interactive activities, gets quickly disseminated into the general business world when all those campaign activities and consultants take “real” jobs in the private sector –for a time at least.
Meanwhile, daily newspapers took an unprecedented bounce on Wednesday as people rushed to snap up mementos of the historic day. The New York Times went to town on this, with a sweetly ironic piece that leads with the line: “For a day, at least, newspapers were cool again.”
I guess a screen capture of a Web portal news page doesn’t have the same keepsake appeal as yellowing paper. But can you rebuild a publishing industry model around once a generation historic events?
Posted by sutter or mckenzie
at 10:12 AM EST
Updated: Thursday, 6 November 2008 10:20 AM EST
