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Current CV
PROFILE
Stan Sutter is an award-winning editor and writer with a deep knowledge of the Canadian marketing, advertising and media industries.
He is experienced in the creation and execution of communications and advertising programs and has had extensive working relationships
with a wide range of senior executives in all facets of the marketing communications sector. Stan has more than a dozen years
experience leading a large staff operating in a complex and fast paced media environment.
EXPERIENCE, SKILLS & ACCOMPLISHMENTS
EDITIONS INFOPRESSE 2008
Vice President, Director English Content
• Developed and implemented business plan and strategies for Montreal French-language B-to-B media company to expand
into the English Canadian market with Web-based media, event and print offerings
• Conceived and developed In:fluencia Digital, a Web-based editorial voice and social media forum for the Canadian interactive
marketing, advertising, communications and media industries
➢ Led launch of In:fluencia Digital beta site, which went live in under 90 days in April 2008
➢ Wrote and produced video and audio content for the site, including a regular blog on digital marketing issues. Commissioned
and edited freelance work and hired contract staff
• Acted as Editions Infopresse’s representative in Toronto market and actively developed relations with industry
leaders, customers, associations and media
• Advised and assisted development of program content for Infopresse events in Toronto and Montreal
➢Hosted and led promotion of Infopresse/In:fluencia Digital Interactive Marketing Conference May 15, 2008, Infopresse’s
first English language event in Toronto
COMMUNICATIONS AND PUBLIC RELATIONS CONSULTING 2007-2008
Freelance
• Advised, developed and assisted in implementation of public relations programs for several clients
• Wrote press releases and background material, developed media lists, took part in media training sessions
ROGERS PUBLISHING’S MARKETING MAGAZINE 2002-2007
Associate Publisher, Editorial Director
• Drove the editorial content of the weekly magazine, and its daily e-news reports, with a 75,000+ readership in Canada’s
marketing, advertising and media industries and content for the Marketing Online web site as well as program content for Marketing
events and awards competitions (four major annual events collectively drawing 3,500+ entries and 2,500+ attendees)
• Key leader in Marketing’s senior management team (effectively second in command) 1996-2007 running an $8 million
to $10 million annual revenue business and a staff that has ranged from about 35 to nearly 50 full and part time people
➢ Direct management responsibility for an editorial and events staff of 11-15 people (with an additional 3-6 freelance
part time staff), with direct oversight of an annual editorial budget ranging from $800,000 to $1.2 million
• Extensive experience in the creation and execution of communications and advertising programs to support Marketing
magazine and it’s portfolio of four major events
➢ Oversaw the development of promotional and public relations programs for Marketing events
➢ Acted as “the client” on call-for-entry and gala ticket sales ad campaigns developed for the Marketing
Awards each year by top tier ad agencies
➢ Wrote press releases and conducted media calls promoting coverage of events and editorial initiatives
• Expert interview subject and media commentator on ad and marketing industry trends and issues
➢ in the past year interviewed by: CTV, CBC Newsworld, CBC Radio, Global, TVO, 680 News (weekly feature), Financial
Post
• Developed extensive consultative working relationships with senior leadership groups in the ad, marketing and media
industries
➢ Primary senior liaison with Marketing’s awards chairs and juries (SVP, CEO, CMO, CD level) for three major
annual juried events
➢ High profile “public face” of the organization at formal and social industry events
➢ Invited onto juries for leading industry awards competitions and honours programs. Recent examples: Marketing Hall
of Legends pre-selection committee 2007; PROMO! Awards jury, 2004 and 2005; Kenneth R. Wilson Awards jury, multiple times;
Rogers Awards jury, multiple times
• Superior editing and editorial management skills:
➢ Wrote regular, usually weekly, award-winning column on marketing and advertising issues 1996-2007
➢ Conceived, assigned and edited stories for all departments of the magazine 1993-2007
➢ Coached and advised senior editors and writers 1996-2007
• “Big idea” guy and leader of strategic reviews and rethinks
Recent major examples:
➢ Wrote action plan for Marketing content refocus and design changes implemented April 2007
➢ Key developer of the Marque Awards, a new editorial honours program and gala event recognizing Canadian marketers
and agencies in six major disciplines, in just six months. Event attended by 500 industry leaders November 2006
➢ Orchestrated major content review, refocus and redesign of Marketing implemented 2004
• Frequent speaker and panelist at marketing and media industry conferences
➢ among recent major presentations: ICA Future Flash May 2007, Toronto, CEO panel leader; Mags University June 2007,
Toronto, publishing panel leader; IABC Canada Conference 2004, Calgary, presenter; Registered Graphic Designers of Ontario
Brand by Design conference, presenter, January 2005; Ontario Ministry of Economic Development and Trade Wisdom Exchange, lead
CEO marketing session, May 2006; The Canadian Institute-Communications College PR conference, media relations panel participant,
June 2006
Editor, 1996-2002
• Directed editorial content of weekly magazine, and directly managed 8-11 staff
• Key role in the launch of Marketing Online website, marketingmag.ca, 1996
• Lead role in developing and launching the Marketing Daily subscriber-based daily e-mail news service, 1998
• Major editorial initiatives included creation of: Marketing Power List (1996), Marketer of the Year and Marketers
that Mattered annual feature (1997), Marketing’s 90th Anniversary (1998), Ad Agency Scouting Reports (1999), Ones to
Watch: Leaders under 30 annual feature (2000)
Senior Editor, 1993-1996
Reporter/Writer, 1986-1993
FINANCIAL TIMES OF CANADA 1993
Staff Writer
AWARDS
• Under editorial leadership (1996-2007) Marketing was the most awarded magazine four times –and the second
most awarded magazine five times- at the Kenneth R. Wilson Awards for the Canadian business press
• Personal writing awards include: 2005 Rogers Awards prize for editorial writing; 1996 KRW prize for editorial writing;
1990 Best of MH prize for special audience feature writing; 1989 KRW prize for feature writing
• Gold Lion prize at the 2002 Cannes International Advertising Festival for a print ad campaign commissioned and approved
by Marketing promoting entries to the 2001 Marketing Awards
EDUCATION
UNIVERSITY OF WESTERN ONTARIO, London, ON
Master of Arts in Journalism, 1986
Honors Bachelor of Arts in Political Science, 1985
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